Understanding Overview
Understanding the Overview: A Glimpse into Your Ad Account
Overview serves as your window into the ad account connected to Shakespeare. It's your source of essential insights, metrics, and performance data, all neatly laid out to empower your marketing journey.
On the overview page, you'll seamlessly access all the integrated advertising data from Google, Facebook, and other data providers within Shakespeare Account. Let's break it down:
Key Components:
Ad Creative Navigation: In the Overview, explore your ad creative assets, optimising and tweaking as needed to maximize performance.
Optimization Recommendations: This section arms you with valuable recommendations, ensuring your marketing strategies remain finely tuned.
Performance Details: Within the Overview, you'll find a treasure trove of individual performance details. These insights include vital metrics, graphs comparing the Current Period to the Previous Period, and the weekly performance highlight.
Metrics: Provides a comprehensive overview of the performance of Ad performance by presenting key metrics for clicks, conversions, CTR, conversion rate, cost micros, impressions, and cost per conversion. Users can analyze the data for both the current and previous periods, and they have the flexibility to compare these periods using a dropdown menu.
Key Metrics: The Overview lays out key performance indicators, enabling you to grasp the pulse of your ad account at glance.
Campaign Performance: Dive into the specifics of your campaigns and understand how each one is faring.
Performance by Device: See how your ad performance varies across different devices, a crucial insight in today's multi-device world.
AI Change History: Get a historical perspective on AI-driven changes that have impacted your ad account.
Overview is your go-to destination for ad account insights, metrics, and actionable recommendations. It's a pivotal tool in your marketing arsenal, simplifying your quest for better results.